ecommerce:ecommerce cart:ecommerce business plan

SEARCH ENGINE MARKETING & SOCIAL MEDIA MARKETING SOLUTIONS

NO MATTER WHERE YOUR BUSINESS IS, NO MATTER WHAT INDUSTRY YOU’RE IN; WHETHER YOU SELL OR PROVIDE A SERVICE. LOCAL, DOMESTIC, GLOBAL AND MOBILE SEARCH ENGINE MARKETING MATTERS. ™ You need to be social networking communities marketing-DIGG Digged, social networking communities marketing-linkedin-mixxit mixed, social networking communities marketing-Share Thisshared, social networking communities marketing-google bookmark bookmarked, social networking communities marketing-linkedin LinkedIn, social networking communities marketing-delicious and you better know how to social networking communities marketing-twitter Tweet. Communitize Your Site.

Web Development & Programming-Our team can build any web application you can think of and integrate into your website.
Web Database Design & Development -Still using a file cabinet? Its been a long relationship, but its time to move on. With a web database.

WEB SECURITY

In order to succeed in ecommerce you must have the following "Web Security" standards well planned:

>>>eCommerce Fraud Prevention Program >>> Click Fraud Prevention Program >>>Customer Trust Program >>>Web Security Technology >>>

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eCommerce Business Solutions

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Request an eCommerce Store RFP Why Us eCommerce Store Demo

K2commerce is an industry leader in small Business eCommerce Solutions for Online Retail, Search Engine Optimization, Internet & Social Media Marketing and Optimized Website Designs.

Please download our ecommerce solutions for established businesses.

ecommerce solutions

eCommerce Innovation, Strategies and Solutions.


The internet bubble may have burst in 2000, but the web has evolved to a leading sales channel for small businesses, Fortune 1000 companies and innovative entrepeneurs.
Back in its infancy, applications for ecommerce were only avaialble to individuals and companies with plenty resources. Now there are hundreds if not thousands of ecommerce application service providers, including eCommerce Shopping Cart Software, SSL Certificates, eCommerce Hosting, eCommerce Merchant Account providers, email campaigners, CRM Solutions and more. It’s tough selecting the correct provider to meet your needs.
That’s where we come in. We understand ecommerce, small business and the entrepeneural mind.
Since 2003, we have been helping small business, medium enterprises and entrepeneurs reach their ecommerce goals by providing them with ecommerce solutions that are effective, robust, search engine optimized, user and search engine friendly and more importantly cost effective. By cost effective we mean, a quality, but yet inexpensive solution, no monthly fees and no revenue sharing. A solution that fits into a modest budget.
From years of experience in the world of ecommerce, we have developed an ecommerce business plan, an ecommerce methodology, a search engine marketing & optimization strategy and a fraud prevention program that provide optimal ROI from day one.
We speak small business ecommerce.
k2Commerce.com was established in 2003 as an eCommerce Consulting and Search Engine Marketing and Optimization Company specializing in natural search engine optimization (SEO), Search Engine Marketing, eCommerce Consulting and Web Site Design. Through the years, our services grew to encompass all aspects of ecommerce, including, Internet marketing & strategy and brand development, Pay Per Click management, email marketing, affiliate marketing, social media marketing & optimization and more.
Why Choose Us?
Results
Simply put, your success is our success. Our ecommere business plan, strategy and methodology was developed with the small business owner in mind. Our ecommerce methodology and strategy ecompasses DIY (do it yourself) rules, for sustained growth and self dependecy. A strong Fraud Prevention Program that anticipates, click fraud, friendly fraud, credit card fraud and content fraud. In addition, our ecommerce methodology includes a robust search engine marketing & optimization strategy to maximize ROI.
Experience
The K2Commerce team has extensive knowledge and industry experience. We combine technical know-how and ecommerce strategies to help our clients achieve their goals.
Ethics
Our clients are our top priority. We never partake in unethical techniques that will get your site banned from the search engines.
Service
Unlike large, impersonal companies, our company is just the right size to develop a personal relationship with each of our clients. Everything we do is customized to meet your needs. Our staff is easily accessible and happy to help you in any way we can.
Our mission critical ecommerce solutions gives our customers the opportunity to:
Increase revenue
Decrease cost
Gain customer loyalty
Prevent fraud
React quickly to market and competetive environments
Have Search Engine Optimization effectiveness
Have a Search Engine Marketing Campaign that is cost effective
View metrics that provide beyond conversion data, we go beyond Google Analytics
and much more.
Clients can opt to hire K2commerce to run some or all of their ecommerce chain functions or they can opt to run their ecommerce business with minimal assistance from K2commerce.
We have best in class technologies, extensive ecommerce experience and our ecommerce best practices enable clients to launch quickly, streamline their ecommerce business, provide excellent ecustomer service and remain effective and focused on their core business.
The standard has been set. This is your benchmark.
Contact us to schedule a demo, talk ecommerce strategy, ecommerce business plan, search engine optimization, click fraud, ecommerce design or next steps.

eCommerce by the Numbers

eCommerce is.....


“It’s a billion dollar industry, soon to be a trillion.”*1
UPDATE: December 1, 2009
$10.57 billion in ecommerce sales during the 2009 holiday season to date, this represents a 3% increase over the representing days last year. Black Friday is also no longer for “brick and mortar” retailers as online retail sales were an astounding $595 million, representing an 11% increase over Black Friday 2008.
2009 Holiday Season To Date vs. Corresponding Days* in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Millions ($)
2008 2009 Percent Change
November 1 – 27 $10,254 $10.570 3%
Thanksgiving Day (Nov. 26) $288 $318 10%
Black Friday (Nov. 27) $534 $595 11%
Source: comScore, Inc.
December 2008
Despite a downturn in the economy, ComScore reports that online sales on Black Friday were roughly flat this year at $534 million, compared to $531 million in 2007.
Here’s a way to look at it. It’S $534 million and you can set a goal to obtain a portion of the $534 mil pie.
Some more ecommerce numbers for you:
• Online shoppers spent $733 million on Cyber Monday in 2007.
• Online retail spending hit $288 million on Thanksgiving Day, up from $272 million on Thanksgiving Day last year.
• Total 2007 Cyber Monday Sales: $733 million.
• Total online holiday spending prediction for 2008; 29.2 billion, yes billion.
What do these charts show about ecommerce?
eCommerce Chart 1: eCommerce Sales 2000-2008 YTD
In this chart you can clearly see the growth of ecommerce sales since 2k. These ecommerce sales numbers are in the billions: ‘01-$32.6, ‘02 $45.6, ‘03 $54.9, ‘04 $69.2, ‘05 $86.3, ‘06 $108.7, ‘07 $136.4, and ‘08YTD $136.0. 2008 ecommerce sales are expected to be flat compared to 2007, but it’s still $136 billion in sales.
eCommerce Chart 2: Is eCommerce Recession Proof?
A Look at eCommerce Sales 2008 YTD and a comparison to 2007 ecommerce sales.
We know, ecommerce retail sales is not recession proof, but look at the numbers. This chart compares the ecommerce retail sales from 2007 to 2008 YTD and you’ll see that in 2008 there has been steady growth and only in Q3 of 2008 was there a small decline in ecommerce retail sales, while Q4 is projected to be flat.
eCommerce Chart 3: Economy Indicators.
A look at how the economy indicators(gas prices, the consumer price index and unemployemnt) have impacted ecommerce sales.
Sources:CNNMoney, comScore, MercuryNews.com 1-Jeffrey Gitomer’s Little Platinum Book of CHA-CHING! 2-US Census Bureau
There’s no doubt about it, you need to get into the ecommerce game. eCommerce is not eay so, If you’re a small business and need another revenue source, or an entrepeneur with a great idea for an eretail store, then ecommerce is for you.

YOUR eCOMMERCE POTENTIAL......

IS UNLIMITED.

You have two assets that most ecommerce businesses envy. You have a “brick and mortar” presence and more importantly you have a following. With your established business, your customer following and your brand representation, your transition into ecommerce will be an easy one. Unlike other ecommerce businesses, you will not have to prove yourself as an established business, your product offering is not limited to “drop ship” manufacturers, and more importantly you have an established customer base.
In ecommerce, these three factors are the most challenging to accomplish, meaning you’re halfway there.

Your Web Presence Now
You have a website to promote your businesss, it showcases your “brick and mortart” stores, your mission and dedication to your industry, but what else can it do?
We can easily add an ecommerce store to your site, which will not take away from your current website, it will compliment and enhance your business, that’s our proposal.

Where your Competition Is.
Whether it’s a triathlete or a running site, your local and regional competitors are selling online and so can you.

Your Events and Partnerships
Building a brand that can be trusted, depended upon and that has a following is challenging for any business to accomplish. Your 5k, 10k, Events, Partnerships, stores and your presence give you a brand push that can propell your ecommerce store nationally, not just locally.
eCommerce is global and the pitch we’re making to you, is not for “small sales”, but for Regional and National presence.

You, Facebook, LinkedIn, MySpace and Twitter. Your loyal customers are online and so should you, this give you quite an advantage over the competition.

The ecommerce shopping cart solution we’ve developed can track inventory, and is able to process payment online or manually right from your store(s). This assures that you will be able to maintain a good inventory for your stores and online sales. In addition, there are other processes and functions that the ecommerce shopping cart has that will add and compliment your stores.

Our eCommerce Methodology Is not as complicated as it looks.

Our Methodology is comprised of numerous factors, and here is a high overview of our ecommerce business methodology: Our eCommerce business plan methodology is designed with one critical factor, DIY (Do It Yourslef). We know that most small business owners may not have as much knowledge about ecommerce, but with our plan, we get you started on the right path to self dependency in the world of ecommerce.
This approach, self dependency, allows our clients to plan for sustained growth and use our services on an as needed basis. The DIY approach to ecommerce allows our customers to keep the costs of running an online store to a minimum.
While ecommerce has many, many parts to it, it takes years of experience, knowledge and now how to make it all work together, and that’s where we come in. With our ecommerce methodology, built from years of experience, you are on the right path from day 1 and we work closely with you to teach you about the successes, challenges and preventative programs to combat click fraud, credit card fraud and friendly fraud.
Following is a detailed view of our ecommerce methodology, we take all of the functionalities of ecommerce, add our ecommerce methodology and come up with an ecommerce business plan that will set you up for success.

ROI/Budget

PPC (pay per click) is not the answer to ecommerce. ™

It’s true, PPC is not the answer to ecommerce........
and our ecommerce business methodology provides a sustainable approach so that you can stay within budget, expand your search engine optimization and social media marketing approach while relying on minimal ppc support.
Most small business owners are hesitant to enter the world of ecommerce simply because they assume that it is simply too expensive to have a robust ecommerce store. In addition, they hesitate to open an ecommerce store because of horror stories they hear about search engine marketing, fraud and costs associated with maintaining an ecommerce store.
For all of these hesitations, we have a solution. A robust ecommerce shopping cart software, at a reasonable price, an ecommerce fraud prevention program that anticipates not just credit card fraud, but also pay per click fraud and friendly fraud and a DIY (do it yourself) ecommerce methodology so that the small business owner can operate their own ecommerce store for maximum ROI.
eCommerce Store Budget
We take a no nonsense approach to our ecommerce approach and we have developed a detailed overview of the cost of ecommerce for our clients to consider. While this represents our “starting” budget, it may not represent all of the functionality that you as a customer may want, so the actual cost may vary. With our suggested design and functionality modules, you will not need any additional functionality to operate a successful ecommerce store. Following is our ecommerce store project implementation methodology.
PHASE I
eCommerce Cart, Hosting (1 year), Design Modules, and programming.
In Phase I, we install, the ecommerce cart solution as well as the design modules that will make your ecommerce store stand out immediately. The costs in this phase include 1 year of hosting and rememeber that the ecommerce software license is a one time fee as well as the design modules, so no other license , monthly fees or revenue sharing.

PHASE II-In this phase of your ecommerce store project , we add much needed functionality to your ecommerce store. Some of the modules include, Affiliate, Feature Comparison, Return Merchandize Authorization, Magnifier, Gift Registry, Advanced Order Management, Configurator, Special Offers and Survey. We also apply an SSL (Secured Socket Layer) Certificate to legitimize your store.
PHASE III-Phase III of your ecommerce store project kicks off the DIY (do it yourself) or self dependent phase. We provide training on your ecommerce cart software and we cover everything from customer usability to search engine optimization. In addition, we test every module, process and service.
PHASE IV-Phase IV of your ecommerce store project is optional and can be added at any time and they are listed sepertely as each requires it’s own unique approach.
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Site Maintenance
Programming
This last phase also includes optional ecommerce solutions such as: email Campaigner, “Live” Shipping quote module, Live Help, Click Fraud Prevention and 3rd Party ecommerce fraud prevention tools.
Should any of these ecommerce services mention in Phase IV be of interest to you, we will provide you with a detailed quote.

GET STARTED

GIVE US 24 HOURS AND WE’LL GIVE YOU eCOMMERCE.

As you can see, our ecommerce project management methodology is geared toward small businesses. The cost can also be implemented in phases and when we say phases, there’s usually 3 days in between phases. Once we have completed all of the first three phases, it is then your option to use our ecommerce expertise as we know many small business owners would rather do it themselves, but please understand and know that we set you up for success. You will be well prepared as you go into your ecommerce venture.
Whether it’s search engine optimization, search engine marketing, social media marketing, programming or site maintenance, our service costs are reasonable and we’ll make sure we add value to your efforts. We trully believe in the “word of mouth” we can build from each project.

If you’re interested in contacting us to discuss yoru ecommerce potential in greater detail, please contact us or email us at info@K2Commerce is located in the Los Angeles area.
During our initial consultation, we will hold a “demo” of our ecommerce solution in action as we have several projects we are working on right now and we can show you in great detail how your ecommerce site can work.

One of our current projects we would like to demonstrate to you is XSUV.com, we are currently working with this client as they launch their venture into the world of ecommerce. In addition, we have listed references for you on the following pages, please feel free to contact them anytime and you will see that our ecommerce service is unsurpassed, projects are delivered on time and on budget.
During each of the phases of your ecommerce project we manage the many technical aspects that will ensure that your ecommerce store functions well for sustained growth. These tasks included, but are not limited to managing domain name server, web analytics integration, ecommerce solution integration and testing of your ecommerce store.

To schedule a demo,discuss your ecommerce project in details, please contact us at info@k2commerce.com

(Free Tip) Search engine optimization (SEO) ....
is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping cart software that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

OUR SERVICES

eCommerce Solutions

Since 2003, we have been helping small business, medium enterprises and entrepeneurs reach their ecommerce goals by providing them with ecommerce solutions that are effective, robust, search engine optimized, user friendly and cost effective. By cost effective we mean, no monthly fees and no revenue sharing.
From years of experience in the world of ecommerce, we have developed an ecommerce business plan, an ecommerce methodology, a search engine marketing & optimization strategy and a fraud prevention program that provide optimal ROI from day one. We speak small business ecommerce.
SEARCH ENGINE OPTIMIZATION A.K.A SEO
If you build it, will they visit? In ecommerce traffic is something you get to love and costs can be abstronomical. Our SEO Plan and Strategy will improve your Page Rank, Increase Traffic and decrease cost. eCommerce + Search Engine Optimization = Success
SEARCH ENGINE MARKETING A.K.A PPC
LOCAL, DOMESTIC, GLOBAL AND MOBILE SEARCH ENGINE MARKETING MATTERS. ™
When it comes to paid search (ppc) and keyword bidding, it is critically important that you know what is working and how much it’s really costing you. By looking at the true profitability of a transaction including marketing expense, product cost and promotion costs, you will be able to truly appraise your SEM efforts. It takes experience and know how to have a sucsessful SEM campaign and we know how.
eCOMMERCE SHOPPING CART
Seriously!.... Seriously! You are paying a monthly fee for your ecommerce shopping cart and you also have to share your revenue? Wow, well those days are over. With our ecommerce shopping cart solution, you keep all of the revenue and there are no monthly fees, true, seriously. Our ecommerce shopping cart solution is meant for small businesses. All you’re responsible for is hosting and any other ecommerce tools you may want to add.

WEB SITE DESIGN SERVICES
Our graphic designers are educated in Web 2.0 design standards, understand the basic design rules for successful Web sites, and know how to add the creative punch to make your Web site stands out from the crowd. In short, your customers (and online search engines) will be able to easily read and navigate throughout your new Web site.

Timely Delivery on Web Design Projects
Our Web design process ensures your Web site will be completed in a timely manner. We provide a schedule to keep everything on track and to get your business online as quickly as possible.

WEB SECURITY SOLUTIONS
Getting a customer to part with money is no easy task in the world of ecommerce. A regular website also needs to display a trust seal that will tell the customer that this web site has been verified, that there’s an actual person behind it and that if you click on the site there are no viruses or spyware. In eCommerce TRUST MATTERS.
WEB ANALYTICS
From free web analytic solutions to small business and enterprise analytic solutions that run through the entire site. Where are people clicking, what are they shopping for, email response rates, direct mail campaign data, user performance data and where are customers dropping off the site. Web Analytics Matters!!!
WEB HOSTING
Our eCommerce web hosting plans are designed to give you the features, space and bandwidth necessary to host your successful online business.
Shopping cart websites that attract enough visitors to generate sales each month.
Popular bulletin board websites that attract a lot of visitors.
Web developers & programmers that host or prototype multiple websites for their clients.
eCOMMERCE BUSINESS PLAN
eCommerce is not easy, ecommerce knowledge is not required, but an ecommerce plan is a must.
Our eCommerce Business Plan methodology captures everything you need to prepare for in ecommerce as well as everything that is a “hidden” cost in ecommerce.

References akaCase Studies
In the world of ecommerce and ecommerce consulting,you need more than a phone number as a reference. You need actual examples of our work, in the means of search engine rankings, design and ROI, but we’ll still give you phone numbers.

SEO, Design and SEM Project for RTClown, Inc.
In early 2008, we were approached by RTClown, Inc. to redesign their web site, improve their organic search engine ranking and manage the PPC click through ratio on their search engine marketing campaign.

RTC’s keyword combinations were many and since their services are throughout the South Bay, a specific and detailed approach to each page was necessary. In return RTC page rankings are now in the top five on Google, Yahoo and MSN. Please visit www.rtclown.com to view our work. Currently we handle RTC’s search engine marketing campaign, search engine optimization and web site maintenance. In addition, we are currently working on communitizing rtclown.com to take advantage of business opportunities on LinkedIn, Facebook and Twitter.

References akaCase Studies
In the world of ecommerce and ecommerce consulting,you need more than a phone number as a reference, you need actual examples of our work, in the means of search engine rankings, design and ROI, but we’ll still give you phone numbers.

SEO, Design and SEM Project for Hummerhub.com

Hummerhub’s site is unique as the owner decided on having HTML pages on top of the ecommerce shopping cart software. This was a suggested option for SEO purposes. A suggestion that turned out to be a great decision as Hummerhub.com ranks in the top 10 for all of their major keywords: Here are some examples. for Wedco Jerrycans, they rank # 1 & # 2, in Google and for Hummer Chrome #2 in Google. The same results apply for these keywords on Yahoo. As of 2008, since the onset they hired us, HummerHub has not spent any money on a PPC Campaign and have maintained a substantial sales volume.

References akaCase Studies
Our ecommerce store and website designs are user friendly, search engine optimized and in addition, optimized for the next technical phenomenon in ecommerce, mobile ecommerce solutions.

Here you can see that we have designed our clients sites to be accessible in the latest PDA’s.

Our ecommerce store and website designs include accessibility through PDA’s for ordering, search engine optimization and search engine marketing.

We know eCommerce and web design standards.