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Web Security Solutions

Getting a customer to part with money is no easy task in the world of ecommerce. A regular website also needs to display a trust seal that will tell the customer that this web site has been verified, that there's an actual person behind it and that if you click on the site there are no viruses or spyware. In eCommerce TRUST MATTERS.

Click here to learn about our Web and eCommerce Security Solutions, including SSL Certificates, Virus Scan, eMail Security and other web/ecommerce security services.

We take web security to a new high for many reasons. Protecting your customers Sensitive Personal Information (SPI) is imperative in todays ecommerce world. Our ecommerce shopping cart solution, X-Cart is updated often with security patches to protect your business.

Digital Certificates

Identity and Content Authentication Solutions

Secure Deployment of Payment Platform

Payment Authentication Services

Click Fraud Pevention Software

In addition, we offer high level SSL Certificates that will encrypt your data to the fullest extent.

Getting a customer to trust that your ecommerce site is a trusted and should be trusted is imperative. We have the proper tools to get your customers feel comfortable that they are shopping from a trusted source.

McAfee Secure web sites are certified as providing the highest level of protection for their shoppers.

Click fraud is a type of Internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad for the purpose of generating a charge per click without having actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

Use of a computer to commit this type of Internet fraud is a felony in many jurisdictions, for example, as covered by Penal code 502 in California, USA, and the Computer Misuse Act 1990 in the United Kingdom. There have been arrests relating to click fraud with regard to malicious clicking in order to deplete a competitor's advertising budget

A secondary source of click fraud is non-contracting parties, who are not part of any pay-per-click agreement. This type of fraud is even harder to police, because perpetrators generally cannot be sued for breach of contract or charged criminally with fraud. Examples of non-contracting parties are:

• Competitors of advertisers: These parties may wish to harm a competitor who advertises in the same market by clicking on their ads. The perpetrators do not profit directly but force the advertiser to pay for irrelevant clicks, thus weakening or eliminating a source of competition.
• Competitors of publishers: These persons may wish to frame a publisher. It is made to look like the publisher is clicking on its own ads. The advertising network may then terminate the relationship. Many publishers rely exclusively on revenue from advertising and can be put out of business by such an attack.
• Other malicious intent: As with vandalism, there is an array of motives for wishing to cause harm to either an advertiser or a publisher, even by people who have nothing to gain financially. Motives include political and personal vendettas. These cases are often the hardest to deal with, since it is difficult to track down the culprit, and if found, there is little legal action that can be taken against them.
• Friends of the publisher: Sometimes upon learning a publisher profits from ads being clicked, a supporter of the publisher (like a fan, family member, or personal friend) will click on the ads to help. This can be considered patronage. However, this can backfire when the publisher (not the friend) is accused of click fraud.

Advertising networks may try to stop fraud by all parties but often do not know which clicks are legitimate. Unlike fraud committed by the publisher, it is difficult to know who should pay when past click fraud is found. Publishers resent having to pay refunds for something that is not their fault. However, advertisers are adamant that they should not have to pay for phony clicks.

Click fraud can be as simple as one person starting a small Web site, becoming a publisher of ads, and clicking on those ads to generate revenue. Often the number of clicks and their value is so small that the fraud goes undetected. Frequently, publishers will claim small amounts of such clicking is an accident, which is often the case.

Much larger-scale fraud also occurs. Those engaged in large-scale fraud will often run scripts which simulate a human clicking on ads in Web pages. However, huge numbers of clicks appearing to come from just one, or a small number of computers, or a single geographic area, look highly suspicious to the advertising network and advertisers. Clicks coming from a computer known to be that of a publisher also look suspicious to those watching for click fraud. A person attempting large-scale fraud, alone in their home, stands a good chance of being caught.

One type of fraud that circumvents detection based on IP patterns is one that uses existing user traffic, turning this into clicks or impressions [1] Such an attack can be camouflaged from users by using 0-size iframes to display advertisements that are programmatically retrieved using JavaScript. It could also be camouflaged from advertisers and portals by ensuring that so-called "reverse spiders" are presented with a legitimate page, while human visitors are presented with a page that commits click fraud. The use of 0-size iframes and other techniques involving human visitors may also be combined with the use of incentivized traffic, where members of "Paid to Read" sites are paid small amounts of money (often a fraction of a cent) to visit a website and/orclick on keywords and search results, sometimes hundreds or thousands of times every day [2] Some owners of PTR sites are members of PPC engines and may send many email ads to users who do search, while sending little ads to those who do not. They do this mainly because the charge per click on search results is often the only source of revenue to the site. This is known as forced searching, a practice that is frowned upon in the Get Paid To industry.

Organized crime can handle this by having many computers with their own Internet connections in different geographic locations. Often, scripts fail to mimic true human behavior, so organized crime networks use Trojan code to turn the average person's machines into zombie computers and use sporadic redirects or DNS cache poisoning to turn the oblivious user's actions into actions generating revenue for the scammer. It can be difficult for advertisers, advertising networks, and authorities to pursue cases against networks of people spread around multiple countries.

Impression fraud is when falsely generated ad impressions affect an advertiser's account. In the case of click-through rate based auction models, the advertiser may be penalized for having an unacceptably low click-through for a given keyword. This involves making numerous searches for a keyword without clicking of the ad. Such ads are disabled automatically, enabling a competitor's lower-bid ad for the same keyword to continue, while several high bidders (on the first page of the search results) have been eliminated.

eCommerce Shopping Cart Software

If you want to rapidly launch a new ecommerce site or replace an existing operation, to succeed you will need the latest eCommerce infrastructure. Our eCommerce Shopping Cart Solution provides everything you need to jumpstart and manage your direct-to-consumer or B2B business -With no investment in software, you will always have the latest technology, reduced time-to-market, unlimited scalability, security and no revenue sharing or monthly fees.

A true small business solution...scalable to dozens of Storefronts, thousands of categories, millions of products, millions in sales... No problem.

FEATURED PARTNER

eCommerce Shopping Cart Software:

Robust feature rich ecommerce shopping cart software is a key in online business success. Its potential can be multiplied many times if accompanied by coherent resources & services to give a hand on the way to online success not leaving you alone when operating live ecommerce website:

Who is X-Cart Shopping Cart software made for?

• Software developers looking for a quality PHP shopping cart program at a low price.
• A company that has already been doing retail sales.
• A company that wants to start an online sales channel.
• Distributors / wholesalers.
• Internet companies.
• Export / Import companies.
• Store owners.
• ISP and web hostings who want to offer an ecommerce solution.

X-CART: PHP shopping cart software & ecommerce solutions

Some of the most important problems "out-of-the-box" ecommerce shopping carts owners usually face are described in few simple questions:

• "Will this ecommerce solution reflect all edges of my business?"
• "Can I integrate this ecommerce cart solution into my existing website?"
• "What do I do to make my online shop support special functionality?"

Different ecommerce shopping carts deal these problems in different ways. There is no universal ecommerce shopping cart software to fit every requirement of every online business owner on the planet, so X-Cart has developed a concept to provide optimal solution for most ecommerce projects.

X-Cart – ecommerce shopping cart software:

• X-Cart shopping cart software is based on PHP Smarty templates, this makes it very flexible and easy to modify. The data is stored in MySQL database.
• W3C XHTML 1.0 compliance of X-Cart storefront out of the box.
• You receive a complete source code and SQL tables for MySQL database to make them extended or customized easily.
• X-Cart is a turnkey package. Installation is handled by web-based step-by-step wizard to make the system running immediately after receiving it.
• X-Cart is search engine friendly. It has integrated HTML catalog functionality to gain benefits of dynamic content and static HTML preferred by search engines.
• X-Cart ecommerce software is bundled with free technical support for beginners. Our experts are always ready to answer questions, even handle installation & configuration tasks.
• X-Cart also offers custom programming services. Every client can get a storefront with a unique look. We can customize X-Cart software to completely fit the structure of your business.

CONTACT US TO LAUNCH YOUR ECOMMERCE VENTURE

BUY X-CART NOW>>>

Graphics and Imaging Solutions

Wow them or they'll go elsewhere.

In the world of ecommerce or having a web presence you must tell the your full story and you only have a few minutes to do it. If your services can best be conveyed with images, then we've got the graphhics presentation tools you'll need. These are additional to your web site, but they are inexpensive to add and maintain.

Here are some examples, be sure to visit our Web Site Graphics Tools for more samples.